Volvo Cars or Volvo Personvagnar is a manufacturer of luxury cars from Sweden, founded in 1927 in the city of Göteborg, Sweden.
Volvo was founded as a subsidiary manufacturer of bearings (kolaher), SKF. In 1935, AB Volvo is registered in the Swedish Stock Exchange since SKF sold most of its stake in the company. Volvo Cars to be owned by AB Volvo until 1999, and shares purchased by Ford Motor Company. Ford put the Volvo in the ranks of their main car with Jaguar, Land Rover, and Aston Martin. Volvo is a company that produces luxury cars of the type of SUVs, station wagons, sedans, executive sedans to compact, and the coupe. Rival is the Acura, Alfa Romeo, Audi, BMW, Cadillac, Infiniti, Lancia, Lexus, Mercedes-Benz, Volkswagen and Saab. Volvo Cars has more than 2,500 dealers in various parts of the world. 60 percent of sales come from Europe, 30 percent of North America, and 10 percent came from other parts of the world. In the North American market, Volvo's market share declined, but in Russia, China, and India actually increased. Precisely, Volvo plans for sales in Russia more than doubled and exceeded 20,000 units by the end of 2007, making Russia as one of the ten largest market of this company. Volvo has become one of the largest manufacturers of luxury cars in Russia.
Volvo cars are known as cars are comfortable, stable, secure, and durable. [Citation needed] These models are often compared with the length of the tractor, one of them because Volvo AB was and still a heavy equipment manufacturer who formerly named Bolinder- Munktell and now called Volvo Construction Equipment. Volvo Cars is considered by some to be a slow and heavy car, and dubbed the "brick" (brick) because of its classical form a square (turbonya variation known as "turbo brick." Models later had left the square shape favored in the 1970s and 1980s, and began to build the image in the field of automotive sport. However, this new work done after the Volvo 240 turbo factory-backed Rally Car has won the European Championship in 1985 and Australian Car Rally Championship in 1986 . Volvo 850 series stationwagon managed to reach the top position in the British Car Rally Championship in 1995.
Among other car manufacturers, Volvo has more loyal users. [Citation needed] The Volvo owners feel proud when his car managed to reach a new record number of miles that have been taken. One well-documented is the 1965 Volvo P1800S who has traveled a distance of more than 4.2 million kilometers (2.6 million miles). According to some sources, the average age of a Volvo being dumped is 19.8 years, ranked no. 2 after the Mercedes-Benz. Volvo Cars is considered more reliable than the average , and in the United States, Volvo is included in the list of the best car o (no. 9) and best luxury car (no. 6), compiled by Forbes.
Volvo Group
Volvo is a Swedish maker of transportation facilities. This company produces trucks, buses, construction equipment, drive system (drive system) to marine equipment and industrial applications, aircraft spare parts, and finance companies. Companies that formerly was the car manufacturer was founded on April 14, 1927 in Göteborg, Sweden as a subsidiary of SKF, the company that manufactures bearings (kolaher). Volvo has been removed from the list of NASDAQ in June 2007 but is still listed on the Stockholm Stock Exchange .
Volvo is the word in Latin means "I roll", which is another form of the word "volvere". The name Volvo was originally registered in May 1911 as a separate company within SKF AB and as a trade mark which is planned to be used for bearing special series, but this idea is only used briefly. SKF decided to use "SKF" as a trademark for all its bearing products.
The company AB Volvo had no activities nothing until August 10, 1926. Sales manager, Assar Gabrielsson, and engineer, Gustav Larson, form maker AB Volvo as a company car within SKF Group only with preparation for a year, including produce ten prototype. AB Volvo listed on the Stockholm Stock Exchange in 1935 and SKF decided to sell its shares in the company.
Volvo Car series which was first produced, Volvo OV 4, out of the factory on April 14, 1927. This date became the official date of founding of Volvo.
In 1998, Volvo sold the car division to Ford. According to the news of the Ten Gears (en) Ford might sell Volvo to BMW's division in the near future.
Volvo Group's history
Volvo Group started in 1927 when the first Volvo car speeding away from the factory in Göteborg. That year, made only 297 cars made. The first truck, series 1, began in January 1928. In 1930, Volvo sold 639 cars and trucks exported to Europe began soon thereafter. Volvo Cars is not well known outside Sweden before World War II ended.
Marine machines have become part of this group is almost as long as the truck. Pentaverken, founded in 1907, controlled by Volvo Group in 1935. However, since 1929, U-21 outboard engine was introduced, and manufacturing continued until 1962.
The first bus, named B1, was launched in 1934 and aircraft engines were added to the range of Volvo products are increasingly developed in the early 1940s.
On January 28, 1998, Volvo Group sold the Volvo Car Company to Ford Motor Company for $ 6.45 million USD. Volvo Group is now only focus on commercial vehicles. Volvo Group's position in the field of commercial vehicles is strengthened by taking control of Renault Trucks and Mack Trucks in 2001, and thus this group began to open branches in France and the United States.
In the last ten years, the Volvo Group's growth in services is very fast with, for example, providing financial solutions to support the sale of its manufacturing units.
In 2007, the Volvo Group's truck division mastered owned Nissan Nissan Diesel Motors to support their development in the Asian region.
Volvo trademark
Brand management company, Volvo Trademark Holding AB, jointly owned by AB Volvo and Volvo Car Corporation.
The main activity of this company is as owner, manager, protector, and guardian of brand-VOLVO trademark in the name and license the right to use to its owners. Their daily activities focused on managing a global portfolio of trademark registration, registration and broaden the scope of protection of trademarks registered trademark VOLVO.
Which also includes the company's principal activity is to crack down on registration-registration is not official and the use of (including forgery) which brands of similar trade or similar brands VOLVO trademark throughout the world.
selling brands including he VOLVO VOLVO, VOLVO device marks (Slash & Iron Grille Mark) and VOLVO PENTA.
Activity sponsorship
One of the promotional activities of the trade mark VOLVO is a sailboat race the Volvo Ocean Race, formerly known as the Whitbread Around the World Race. There is also a Volvo Baltic Race and Volvo Pacific Race. Volvo also strengthen its image by sponsoring golf tournaments all over the world including include major events, namely the Volvo Masters and Volvo China Open.
Volvo sponsored the Volvo Ocean Race, round the world yacht racing's most prestigious for the first time in 2001 to 2002. The next race will be held in 2008. Volvo also has a long-term commitment to the ISAF and is involved in the race the Volvo / ISAF World Youth Sailing since 1997.
Volvo also sponsored the World Championship Show Jumping from started in 1979 to 1999
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