If you’re looking for the most creative marketing campaigns, be that a pair of car-shaped roller skaters or a parade of seemingly nude commuters, then London is the place for you. This time it’s Chevrolet that has caught our attention with its life-size replica of the new Orlando MPV made from 1.5 tonnes of Play-Doh parked up in a London street today. Crafted by a team of eight model makers over a two-week period to mark the UK launch of Chevy’s new seven-seater minivan, the world’s biggest Play-Doh sculpture measures 4.6 metres long and 1.8 metres wide.
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